Content Strategy

Communication Pillars

Your Dreams Are Worth Chasing

Current messaging:
Everyone has a dream that’s within reach. NFC helps students get one step closer through certificate and degree programs. Your dreams are worth chasing.

This pillar focuses on:

  • Academic programs
  • Traditional learners
  • Adult and/or non-traditional learners
  • Cost effective education
  • Telling the story from a student’s perspective

Love The Job You Trained For

Current messaging:
Professional training you need to open doors for opportunities you want.

This pillar focuses on: 

  • Career and Workforce Programs
  • Career and Workforce Courses
  • Adult and/or non-traditional learners
  • Cost effective and ready-to-work programs
  • Prepared for the workforce
  • Telling the story from a student’s perspective

Sentinels stand together.

The official NFC motto. To be found within messaging and must be accompanied with the NFC logo when used as a design element.

 

Exceptions and terms particular to NFC

  1. The College’s name can be abbreviated as NFC but not N.F.C.
  2. Address: 325 NW Turner Davis Drive | Madison, Florida 32340
  3. Phone numbers are separated by dashes and not periods or parentheses.
    Example: 850-973-2288.
  4. When indicating the time at the top of the hour, do not include the minutes. (Example: 3 pm)  It is best practice to indicate 12 noon or 12 midnight for clarity.
  5. When referring to North Florida College in campus communication, the word College should be capitalized. Example: The College was founded in 1958.
  6. North Florida College uses the term "first-year student" rather "freshman."
  7. A female graduate is an "alumna." A male graduate is an "alumnus." "Alumnae" describes a group of female graduates, while "alumni" is used for both an all-male group of graduates and a mixed group of men and women.
  8. Oxford coma - Use of the Oxford comma is permitted, even when following AP Style, as long as it is used consistently throughout.

Campus Building Terminology 

Campus Buildings

  • Administrative Services Building
  • Career and Transfer Center
  • Career and Workforce Education Center
  • Colin P. Kelly Fitness and Wellness Center
  • Disability Resources Center
  • Dual Enrollment Services Center
  • Fine Arts Building
  • General Classrooms Building
  • Hardee Center for the Arts
  • Marshall W. Hamilton Library
  • Morris G. Steen Jr. Science Learning Center
  • Public Safety Academy
  • Resource Development and External Affairs Building
  • Student Center
  • Van. H. Priest Auditorium
  • Walter L. Bishop Administration Building

Additional Areas

  • Live Oak Location
  • Perry Location

For additional questions concerning voice and writing style, contact the Office of Communications.