Brand Guide Strategy

Before establishing a social media presence that officially represents NFC, you must receive approval from the NFC Office of Communications. 

Effective use of social media requires time, energy and thought. Before you jump into social media, establish a strategy.

• What do you want to accomplish?
• Why are you establishing a social media presence?
• What do you want it to do for you and for the larger College community?
• What is the best tool for you to use?
• Who will be responsible for the page and keeping it up to date?

Be realistic about whether or not you can commit the time and resources needed, and how long you will be willing to make that commitment, in order to create a beneficial social media presence that represents NFC well.